Pioneering a new Luxury

Her Story is now ANEKA, symbolizing a new chapter for the brand.
The name ANEKA, inspired by the Sanskrit words "anek" (many) and "ek" (one), reflects the beautiful confluence of individuality and unity in a modern world. The name symbolizes values like strength, grace, vibrancy, power, harmony and love across many languages and cultures – allowing the Maison to embrace a global identity while staying true to its roots. ANEKA represents a desire to create meaning and a sense of belonging, for everyone.

The Maison develops haute couture jewellery creations leveraging symbols of modern values through first-of-its-kind design thinking in jewellery, as well as luxury savoir faire in Geneva, Mumbai, Paris and Milan. Every ANEKA collection takes nine months to a year to be created in-house at the Maison’s state-of-the-art atelier, which is fully vertically integrated from material sourcing and handcrafting to retail.

Designs come to life with best-in-class diamonds in a variety of unique cuts, along with the best quality precious gemstones that elevate the concept, all set in pure 18K recycled gold.

The Maison adheres to international standards and believes in fair-trade and fair-wage practices while also supporting the artisan community, including training and support for women artisans. ANEKA is engaged to reach carbon neutrality by 2025 through an active sustainability program.